Castillo y Castillo launches new Brand Identity
January 14, 2013
are delighted to announce the launch of our new brand identity. The change celebrates the firm´s evolution in recent years and the significant growth in several areas: client, service, professional and infrastructure. The new identity revamps and reinvigorates the brand, underlining the importance of embracing change and to adapt to new market trends.
The graphic line shows a gray logotype and new font, reflecting the firm´s adaptation to change and solidness over 75 years of practice. The words “Attorneys at Law” have been integrated to the brand´s name to represent the essence of the company.
Over the years, the brand name has been written in capital letters accompanied by the iconic C symbol; both features still remain in the new identity. The permanence of these elements represents the firm’s leadership and preservation of its philosophy and core values.
The secondary color confers warmth to the brand and evokes the emotional liaison shared with its clients and providers.
Castillo y Castillo´s new brand is featured in the newly enhanced website and will be implemented in all marketing and communications endeavors to create a cohesive and uniform look.
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